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Redesigning Your Website Can Grow Your Business During Covid-19

Design and Development

Your website has a more significant impact on your bottom line than you think. As a digital representation of your business, it is often the promoter of the first impression of a prospect. 75% of people rate their company on their website, so if your company is out of date, difficult to navigate, or unresponsive to mobile devices, it’s time to start planning a website redesign.
A useful website is made up of not only graphics and copies but also essential elements that back to the purpose of the website. Seventy-five percent of website redesigns either don’t perform well or fail, primarily due to poor planning. To be successful, it is advisable to plan a redesign before starting the project.

Redesigning or building websites involves extensive planning, resources, maintenance, and attention.

Tips for redesigning website:

Take SEO into consideration:

The first thing to do when redesigning your website is to consider how it affects your rankings. Before you go any further and plan to remove old content, it’s a good idea to determine where it ranks on your search engine results page (SERP). Improving or losing what you rank will be affected by the redesign of your website.

If you have a limited budget, you should rank essential pages:

Think about the most important pages your website needs whether to include a home page, testimony page, product category page, or company profile page. It should be what you think is most important based on the goals of your website. If you don’t have a website goal, you need to take a serious step back and determine precisely what you want to achieve from the website you are building or redesigning.

Use easy-to-understand words to make it easier for you to find your content on Google.

Redesigning your website doesn’t mean you have to start over. A little tweaking of the old content is enough before doing this, ideally, inventory all the content on your website. Then improve your content based on your digital content and SEO strategy. Also, correct typos, add relevant titles and subtitles and use descriptive language for readability.

Make a visual impact with professional photography and design.

Poor website examples are usually all text-centric websites with little or no visual impact. Even if you have a limited budget, you don’t have to hire a professional photographer to buy professional equipment. You can quickly get stock photos on the internet. Many websites sell stock photos and offer them for free. Keep in mind that the image you embed must include the accessibility and SEO alt attributes.

Plugins like Yoast SEO for WordPress are a great way to enhance the functionality of your website.

Plugins like Yoast SEO extend the capabilities of WordPress-based websites to ensure technical optimization of your site and help you optimize your content. There are various useful plugins, most of which are free, but you need to make sure they are compatible with your WordPress theme and version. Be sure to review and check compatibility before installing.

Avoid Website Redesign Mistakes

  • Focus on your website strategy first

    • The purpose of your website is to increase sales and grow your business, and all decisions you make about redesigning your website should arise from this goal. Redesigning for the determination of creating a modern site with innovative technology is the wrong approach.
  • Set website goals

    • Beforehand looking up a website designer, you should be able to answer the question, “What are your goals for a new website?” If your answer is just “to look good,” you may want to rethink the problem.
      A good alternative is to “increase inbound leads by 20%”. Such goals provide designers with the correct guidance on which factors to focus on to achieve those goals.

The Bottom line

When preparing to redesign your website, it’s essential to focus on your strategy before diving directly into features and images. Start by answering the question, “What is the purpose of your website and how it contributes to your growth?” And build your website from there. However, if you still don’t know how to put together a plan, contact a web design expert. They know everything about a website redesign.

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