What Type of Social Media Content Converts Best?
Do you want to develop a content marketing strategy for your business? If the answer is yes, it is imperative for you to focus on the right content type. In digital marketing, content plays a crucial role. If you want to stand apart from the competitors, you need to focus on creating & publishing high-quality content consistently.
Depending on whether you want to publish content on your website, social media handles, or any other digital channel, the ideal content format would differ.
The same content type won’t be ideal on all channels because different digital channels have different audience types. Here are various type of social media content that converts best:
1. User-Generated Content (UGC)
This is one of the best and effective types of social media content you should focus on. Through user-generated content, you can earn higher impressions and engagement on social media. User-generated content is nothing but content generated by users and not by brands. It could be images, texts, videos, or any other content format. UGC is popular on social media platforms like Instagram and TikTok.
You can encourage your audience to create content around your brand by holding caption contests, story contests, and review contests. The good thing about this type of social media content is you are not required to work on creating content. After users create content, you can share it on your social media handle. When sharing UGC, make sure you tag relevant people and use the right hashtags. This will give increased exposure to your account.
2. Visual Content
Another type of content that can work well for your business is visual content. Do you know that 90% of information transmitted to the brain is visual? To get the best out of your marketing strategy, working just on text content is not enough. Although text-based content is essential, just focusing on textual content is not advisable. Visual content includes images, videos, infographics, presentations, etc.
Depending on your business niche, you need to work on the right type of visual content. For example, if you are running a real estate business, you can create videos showcasing various properties. You can even create tutorial videos. Visual content would improve engagement and help you connect with your audience in a better way.
With the increase in digitalization and online user base, webinars are gaining popularity. Webinars are conducted on platforms like Zoom and Skype. However, it can be a good idea to share webinars on your social media accounts. When you conduct a webinar, not all the users will join it live. Sharing the recorded session on your social media can help you collect emails and details of more users.
Depending on your ideal social media platforms, you can upload the recorded webinar on YouTube, Facebook, or both. After uploading it, you can link to it with the option of gating it.
This is another type of content you can share on your social media. This content type won’t just help you get increased engagement; it will help you generate leads as well. Make sure your eBook solves the problem your audience is facing. With poor eBook content quality, the readers won’t trust your brand anymore.
You can promote your eBook across various social media channels, including Facebook, Instagram, Twitter, etc. And you can leverage organic as well as a paid promotion strategy. By nurturing the generated lead, it can be converted into an actual customer.
5. Interactive Content
93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content. Social media is all about interaction and engagement. Publishing interactive types of content across social media channels will increase engagement. As compared to normal social media posts, this will generate far better results.
Some examples of interactive content are 360-degree video, polls, surveys, quizzes, calculators, interactive eBooks, and interactive emails. This social media content will also help you know your audience better way.
So these are the five types of social media content that convert best. With the rise of competition, it’s been challenging to get the audience’s eyeballs by creating generic content. Depending on your business type, you need to figure out which of the above content types will work best for you.
Guide to Effectively Use Google Ads for Small Businesses
Promoting products or services while competing with giant companies like Amazon or Walmart is often a difficult task for small business owners. Fortunately, Google Ads has created a way for advertisers to promote small businesses. More prominent brands may have an advantage in PPC, but they do not hold all the cards. Even if your funds are short, you can get impressions and clicks on Google through the smart account structure and appropriate targeting options.
Whether you are buying Google ads on your own or seeking help from a digital marketing agency, here are some tips on Google AdWords for small businesses that can help you increase traffic.
Establish your PPC objectives
Before choosing a keyword to launch a PPC campaign, it is important to outline your goals. What is the purpose of running the campaign? What kind of potential customers do you want to attract? Establishing the type of business, you run will affect the goals needed for your campaign. The possible objectives are:
- Booked appointments
- Account registrations
- Email sign-ups
Determining your goal will steer the rest of the campaign, including which keywords you choose.
Consider the budget
In terms of investment, it is important to distribute the services that PPC can provide conceptually. You receive what you pay for, meaning the maximum bid is the highest limit your company is ready to pay for a web searcher’s click for a given keyword. There are many factors in calculating this value:
- The conversion rate produced by each campaign.
- Keyword research results and chosen search terms’ popularity
- The “average spend” per client
- Your marketing budgets
At the beginning of a new campaign, many of the metrics may not be available. With this in mind, prepare the data based on reasonable assumptions. As you start getting more data from your new campaign, you can adjust your bids accordingly.
Improve your Quality Score (QS)
Quality Score (QS) is Google’s way of determining ad rank. The higher the ranking, the higher will be the placement. A low-quality score means fewer eyeball and less chance of a conversion. Google will tell you your Quality Score, but improving it is up to you.
Target long-tail keywords
Long-tail keywords are specific and targeted to the business. Common keywords like “brewery” are not targeting people in your community looking for “slurp some brewskis,” as they say.
Instead, try using it in your city or neighborhood or your zip code. Some products and services are great here too. “IPA Vancouver Commercial Boulevard Brewing” is likely to attract the attention of interested people.
A useful landing page is essential to the success of an AdWords campaign. A well-designed and optimized landing page can help turn visitors into potential customers. When designing the landing page, please note the following:
Focused landing page:
- Design a separate landing page for a single product. Landing pages that focus on multiple goals can confuse visitors.
- Do not forget to properly include and highlight the desired call-to-action button on the landing page.
Suitable for mobile devices:
- As the number of mobile users on the Internet continues to grow, it is important to ensure that your landing page is mobile-friendly.
Deliver on your promise:
- The landing page must fulfil all the promises in the ad. For example, if your ad describes a discount, make sure that there is a discount on your landing page.
Tracking Your AdWords Progress
Monitoring is one of the most important actions you can take on your account. We highly recommend that you set up Google Analytics on your website for further analysis. If not, conversion tracking is mandatory. Show which campaigns, ad groups, keywords, ads, etc., are running and where to spend the money so that you can earn.
Given its influence and authority, Google Ads should be part of your business strategy. Do not forget to start with the tips we are given and refine and repeat as you progress. With the strategy and information above, you will have a successful Google campaign to attract clicks and change into potential customers.
Generating Leads with Facebook Ads for Beginners
Depending on your business type, your online marketing goal could be to generate more and more leads. For lead generation, there are various marketing methods out there. It is up to you whether you want to use SEO (search engine optimization), SEM (search engine marketing), email marketing, SMM (social media marketing), or any other.
Each online marketing method will have different budget requirements. In this article, we will talk about lead generation through Facebook ads. Facebook is the largest social media platform, with about 2.45 billion users all over the world.
With such a massive user base, this social network is ideal for all types of businesses. It has a targeted audience for almost all businesses. Another reason why Facebook is best for marketing is its cost-effectiveness. Before we talk about lead generation with Facebook ads, let us understand what lead generation means.
What is Lead Generation?
A lead is a person or organization who has expressed interest in your company’s product or service. Lead generation is the process of capturing interest in a product or service. Under the lead generation process, the marketer grabs the attention of prospects and then tries to convert prospects into someone who has an interest in the company’s product/service.
When it comes to lead generation, quality always wins over quantity. In a nutshell, a few high-quality leads would be better than tons of low-quality leads.
Steps to Generate Leads with Facebook Ads
As a beginner, you will not have an idea about how you can use Facebook ads to generate high-quality leads. Depending on your business type and strategy, you can add variation to the process. Here are the steps for lead generation with Facebook ads:
Understand your ideal customers.
Before you go ahead and start generating leads for your business, it is imperative to have a clear idea about your ideal customers. Without having a proper idea about the target audience or your ideal customers, you will have difficulty crafting the ad copy and creating ad media. For the best results, you need to understand your audience’s interests, queries, and problems.
Create a freebie.
Freebie is also known as a lead magnet. A freebie or lead magnet will play a crucial role when you want to generate leads. It could be an eBook, guide, short checklist, template, video, or course. This will help you grab the attention of your ideal customers. Offering users something for free will increase their chances of purchasing your product/service in the future.
Set up a squeeze page and thank you page.
After creating a freebie, you need to create a squeeze page and a thank-you page. Make sure you create an eye-catchy and appealing squeeze page as it can create an impact on whether visitors will opt-in or not.
Set up Facebook Pixel.
One of the useful tools for Facebook ads is Facebook Pixel. Once you set up a squeeze page and thank-you page, the next step is to create & set up a Facebook pixel. It is a few lines of code by Facebook, which you need to add to your web pages. Setting up a Facebook pixel will let you track actions taken on your web pages.
Ad targeting options.
When it comes to ad targeting, Facebook provides tons of features. Depending on the product/service you are selling, you can target your ad based on demographics, interests, and behaviors.
Based on demographics, you can target based on age, gender, location, relationship status, age of children, type of house, employer, industry sector, income level, subject studied at college, etc. Based on interests, you can target based on broad interests or more specific interests related to Facebook pages liked, keywords used in conversations, etc. Based on behaviors, you get targeting options for frequent travelers, users of specific devices, etc.
Finally, you need to track the results of your Facebook ad campaign. After running the ad for a few days, you will have enough data to track the performance. You need to check out how much money it costs per conversion. If you think it costs so much, you need to find the room for improvements and make changes to your ad.
Facebook is a social media platform with a massive audience. With a vast audience base, you will not have difficulty finding the right audience for your business. Here we have shared a step-by-step process on how you generate leads with Facebook ads.
Why is mobile-first web design so important?
About 94% of people rate their websites based on responsive web design. Here are some reasons and ways to prioritize mobile-first design. Everyone knows that mobile phones are hot right now. You may be reading this article on your mobile device.
What is a Mobile-First Web Design?
Mobile-first web design sounds just like that. The principle is that designers should first provide the best user experience for their mobile devices, then continuously create much larger screens such as the iPad and finally the desktop. This is most often associated with another best practice of web design, which is responsive web design. Responsive web design is a way to adapt web content to the screens of different devices automatically. Combining these two methods, the user feels more comfortable and can add “bells and whistles” as the canvas grows as they grow.
In the past, most designers and developers preferred the desktop first, and mobile was simply a retrofit and missed many essential features that were considered to be the most important on the desktop. Result? A paradigm shift in mobile-first web design.
How to Create A Mobile-First Design?
One of the best and fastest ways to create a mobile-first page is to use a responsive website builder that allows you to create your design without code. The popularity of drag-and-drop page builders is growing rapidly. You don’t have to spend time on the learning curve to create versatile web pages without changing your code.
You can also use off-the-shelf web themes that include all the essentials you need for a quick start on your web project. All you have to do is select a web theme that suits your topic, adjust it with the drag and drop admin panel’s help, load the page with your content, and bring it online.
What are the benefits?
The average desktop website conversion is still higher than the mobile, with desktop conversions at around 3.82% and mobile conversions at 1.32%. Even the gap is gradually narrowing with the increasing use of mobile devices.
By following a mobile-first design strategy, companies can significantly improve conversion rates. As more people access the Internet via mobile phones and trust in mobile websites, conversions can increase.
Eight years later, following Eric Schmidt’s announcement at Mobile World Congress in 2010, Google followed the warning that it now uses the Mobile-First Index for more than half of all web pages worldwide. The Mobile-First Index means that Google looks at your website’s mobile version and ranks it before the desktop version. Using a mobile-first design strategy, web designers can significantly increase their website’s likelihood to rank high on Google.
First, use mobile to build a solid foundation. This foundation helps in enhancing other tablet and desktop projects. The foundation must always be content, and mobile-first design focuses on navigation content. Users can get the information they need faster.
This makes your first mobile design easier because you start by tackling the most challenging screen sizes to design. The rest will inevitably fall into place.
Mobile-first designs need to focus on and maintain clarity by removing unwanted UI decorations. By eliminating the distractions, the user experience is always improved, making sense for the business.
What are the disadvantages?
Nothing is perfect. Mobile-first responsive web design also has some drawbacks:
- Mobile device optimization can be costly and time-consuming.
- Mobile screen space is limited, and you have to work with taps instead of mouse clicks.
- Not all designers appreciate this approach because it cannot provide a clear picture of the final product.
Neglecting to consider mobile-first web design today is somehow a de facto sin. After all, providing a user-friendly experience on your website is a priority, and designing with your user in mind ensures that your user enjoys a comfortable experience.
The Importance of Social Media for Small Businesses
The significance of social media for small businesses is growing rapidly. The social media industry will grow in the coming years as more and more people are joining and using these sites efficiently and regularly. It’s flourishing like never before.
Small Business Social Media
Interacting with customers on social media is a significant marketing strategy for small businesses. With social media, you can increase brand awareness, expand your customer base, and connect with your current customers. Research shows that 90% of marketers say social media is important to their business. 82% of survey respondents worked for companies with less than 100 workers.
Marketing via social media is easy for small business owners if they actively post on social media pages. Some popular social media sites contain Facebook, Instagram, Pinterest, LinkedIn, and Twitter. To efficiently use social media to grow your business, set a plan to engage with your followers frequently.
Importance of Social Media for small businesses
- Find new customers:
- Social media provides a place to find new customers and encourage current customers to recommend your brand to family and friends. Fans can leave positive reviews, tag your business, and share your posts in the feed. Decide on a brand and decide that they want to learn more about your service.
- Marketing on a small budget:
- Posting on social media is free; however, organic (free) reach is becoming increasingly difficult. With a small investment in Facebook and Instagram promotions, you can always find new followers and expand your reach.
- Improve search engine rankings:
- The more content you share and interact with people on social media, the more likely you will improve your SEO rankings.
- Provide an excellent source of Feedback:
- Social media gives companies valuable insight into customer interests and behavior.
- Increases your sales:
- Attracting more clients and potential predictions through social media aids, you create successful leads.
Social media is for being social, not “sales.”
People open Facebook and Instagram to interact with other people and their favorite brands. These channels are considered to be social sites, not marketing machines. Therefore, People don’t go to social media to hear your sales. So, being social requires human involvement.
Instead of introducing them to your followers, start thinking to connect people with social media, help people by answering questions, write fun content, and make your followers laugh. By knowing interests, challenges, and goals, you can also provide better service.
Furthermore, maintaining a strong social media existence builds corporate brand loyalty and credibility.
Selection of social media platform for brand:
In today’s era, there are various social platforms to select from, but as a small business owner, it isn’t easy to be active and do everything simultaneously. However, based on your target audience and business goals, you need to understand the networks where spending your time and effort makes the most sense. Though, try not to work hard and focus all your efforts on the one or two that most likely yield the best investment return.
When done properly, marketing on social media for small businesses can be very cost-effective in the long run. Because of this, today, even paid social media campaigns such as Facebook ads are cheaper than other advertising options such as search engine ads. You also can say the return on investment is high.
If you want to be successful, getting into social media, the craze is no longer a matter of choice. Your business needs it, and every business needs it. The importance of social media in business has never been more important.