What Type of Social Media Content Converts Best?
Do you want to develop a content marketing strategy for your business? If the answer is yes, it is imperative for you to focus on the right content type. In digital marketing, content plays a crucial role. If you want to stand apart from the competitors, you need to focus on creating & publishing high-quality content consistently.
Depending on whether you want to publish content on your website, social media handles, or any other digital channel, the ideal content format would differ.
The same content type won’t be ideal on all channels because different digital channels have different audience types. Here are various type of social media content that converts best:
1. User-Generated Content (UGC)
This is one of the best and effective types of social media content you should focus on. Through user-generated content, you can earn higher impressions and engagement on social media. User-generated content is nothing but content generated by users and not by brands. It could be images, texts, videos, or any other content format. UGC is popular on social media platforms like Instagram and TikTok.
You can encourage your audience to create content around your brand by holding caption contests, story contests, and review contests. The good thing about this type of social media content is you are not required to work on creating content. After users create content, you can share it on your social media handle. When sharing UGC, make sure you tag relevant people and use the right hashtags. This will give increased exposure to your account.
2. Visual Content
Another type of content that can work well for your business is visual content. Do you know that 90% of information transmitted to the brain is visual? To get the best out of your marketing strategy, working just on text content is not enough. Although text-based content is essential, just focusing on textual content is not advisable. Visual content includes images, videos, infographics, presentations, etc.
Depending on your business niche, you need to work on the right type of visual content. For example, if you are running a real estate business, you can create videos showcasing various properties. You can even create tutorial videos. Visual content would improve engagement and help you connect with your audience in a better way.
With the increase in digitalization and online user base, webinars are gaining popularity. Webinars are conducted on platforms like Zoom and Skype. However, it can be a good idea to share webinars on your social media accounts. When you conduct a webinar, not all the users will join it live. Sharing the recorded session on your social media can help you collect emails and details of more users.
Depending on your ideal social media platforms, you can upload the recorded webinar on YouTube, Facebook, or both. After uploading it, you can link to it with the option of gating it.
This is another type of content you can share on your social media. This content type won’t just help you get increased engagement; it will help you generate leads as well. Make sure your eBook solves the problem your audience is facing. With poor eBook content quality, the readers won’t trust your brand anymore.
You can promote your eBook across various social media channels, including Facebook, Instagram, Twitter, etc. And you can leverage organic as well as a paid promotion strategy. By nurturing the generated lead, it can be converted into an actual customer.
5. Interactive Content
93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content. Social media is all about interaction and engagement. Publishing interactive types of content across social media channels will increase engagement. As compared to normal social media posts, this will generate far better results.
Some examples of interactive content are 360-degree video, polls, surveys, quizzes, calculators, interactive eBooks, and interactive emails. This social media content will also help you know your audience better way.
So these are the five types of social media content that convert best. With the rise of competition, it’s been challenging to get the audience’s eyeballs by creating generic content. Depending on your business type, you need to figure out which of the above content types will work best for you.