WordPress Website for Small Businesses
WordPress Website for Small Businesses
Not very long-ago business owners use to dread owning a website. Often it was due to the complexity involved in maintaining and updating it. If your developer was unavailable, you would be stuck. However, with the introduction of WordPress that has changed drastically. Webmaster and business owners both are at ease when it comes to creating and maintaining websites.
WordPress has grown over the years from a simple blogging platform to a full-fledged CMS. It currently powers over 30% of all websites on the internet. There are several reasons why small business prefer to use WordPress for building their websites. Here are 5 great reasons why WordPress should be your preferred platform for a small business website.
From the platform itself to themes, plugins and anything else you need to build the website you can do it for free. While there are paid themes and plugins available, the free ones are equally compelling to use. You will of course incur minimal costs for hosting and domain name, but other than that, a small business website can be built using free themes and plugins.
Small business WordPress websites can be built in a few hours. It’s easy to set up WordPress install a theme, import demo content and build a website. If you are not looking to use a theme with demo content, you can also get a custom design developed. That too is a matter of a few days if your developer is competent enough.
WordPress is one of the most user-friendly platforms both for beginners and advanced users. Creating new pages, adding menu items, changing content, adding colors etc. can all be done easily, especially if you are using a page builder. Most page builders have drag and drop functionality. They often use what you see is what you get building techniques which make the process of creating pages and posts a breeze.
Whatever kind of website you are looking to build with WordPress there is probably a theme for it out there already. Whatever kind of functionality you are looking to add to your website, there is probably a plugin already available. There are thousands of themes and plugins available for WordPress. This is one of the reasons why it is so popular.
A website that is not search engine optimized is as good as no website. Websites have to be built while keeping SEO in mind. WordPress has to a great extent taken care of building websites with SEO in mind. The structure of WordPress websites is by default SEO friendly. The content can easily be accessed and digested by crawlers, there is support for SEO friendly URLs, sitemaps, internal links, etc, are all taken care of with WordPress. There are several plugins available as well that can help you further optimize your website for search engines.
For any small business, having an online presence is vital. Hopefully this article, answered your questions on why WordPress is suitable for small business websites. No need to overthink it, just get your hosting and domain, install WordPress and start building your website.
If you are looking for help in building your website, we at Moonlit Digital are using WordPress to build small business websites.
Web Developer vs. Online Website Builder
Web Developer vs. Online Website Builder
A web developer does at least two jobs: The design part is more artistic and can perform with a skill set that includes the site’s ergonomics and visual layout. Developers are more programmers, or they can work more efficiently on how the website will function. You have to find someone good at developing and designing, most importantly, who will charge a reasonable price.
A web design company comprises developers and designers working together (probably some SEO and marketing professionals too). This is an option for medium to large companies due to the high cost.
The online software offers users a user interface and hundreds of templates for building websites. Major companies include web.com, godaddy.com, wix.com, and WordPress, but many others compete. By paying a small amount per month, clients develop their website via a drag and drop interface. Various companies reduce their software learning curve, so building a basic website is quick and easy.
- Fast: Companies can get their website up and running within 24 hours, as compared to hiring, a company can take 4-6 weeks from start to finish.
- Affordable: Businesses can invest a minimal investment in a website that can be activated in hours.
- Design: The templates offered are better than they were five years ago, but your business will not be different than any other business using the same platform.
- Search Engine Optimization: Most online website builders have poor SEO tools, or some have none at all. This will prevent someone from finding your business after you have spent hours creating your own business. This wastes time and sales.
- Design: Templates are not customized to the business and tend to look generic. Also, stuck with the template that you selected and can’t add something for the lead generation to the template.
- Costs: These platforms are a small investment to start but can take hours from the work of promoting your business in other ways.
- Difficult to use: These tools look like an easy-to-use form but can be difficult to change. These products usually have a learning curve, and you can use their tools only.
- Professional Design: To be honest, when you ask a web developer to develop and design your website, you are paying for professional work. These are individuals who know how to create cohesive, beautiful designs for your business and ultimately increase your business’s sales. They are also aware of how to customize your site’s unique design to represent your online brand and match your offline brand.
- Optimized for conversions: Website developers will design your websites based on the best customer experience for conversions that drive sales. Isn’t it important to increase your online presence? Most template-based sites do not have a clear path to website visitors, leading to fewer sales and, ultimately, losing revenue.
- Search Engine Optimization: It allows a professional web developer to research keywords to identify the best keywords to rank and ensure that your site is tagged and optimized for those keywords. Make sure it is structured as this is a much important step.
- Cost: The primary cost is higher as compared to using an online solution. Remember to consider the cost of time or employee time when building yourself.
- Time to Launch: Because you are creating a custom site for your brand, using a website agency can be time-consuming. Site development can take 3-4 weeks, depending on site complexity, and changes can take an additional 3-4 weeks. This part can be faster, based on your willingness to respond quickly to changes.
Website Builder is the perfect tool for bloggers, hobbyists, and businesses just starting. These businesses usually start with a concept that has no startup funding or an unproven idea.
If your small business produces over $200,000 a year in revenue, hire a website developer. This business tends to generate more business on professional websites. A Professionally Designed Web Is Essential If you’re a local business in a highly competitive industry, SEO benefits found with the local search are immeasurable.
Top 5 Digital Marketing Strategies in 2020
Top 5 Digital Marketing Strategies in 2020
It is an action plan to achieve your digital marketing objectives. It explains how you can achieve your goals, increase conversion rates by 5%, or increase prospective customer discovery rates by 8%.
Marketing was all about the expenditure of money. If you could spend more as compare to your competitor, there were more chances that you can outgrow in the market share. Creativity played a role, but it was often due to the money spent to succeed. But today, marketing is more complex. People don’t want to sell. They want to build a long-term relationship.
Recently, millions of people have started blogging and have dozens of social media platforms and enough acronyms (SEO, PPC, CRO, CTA) to make your head spin. If you’re starting in digital marketing, all of this can lead to insights. This article outlines only five of the most effective digital marketing strategies.
Social media is impacting our lives in ways previously unknown to humanity. From connecting social circles on Facebook to creating professional profiles of prospects for business and work on LinkedIn, our lives are gradually embracing this phenomenon. Not wise for any company to avoid its ability to leverage the huge base of potential customers.
To plan an effective strategy for your business, you must first select the target platform based on its target audience. Twitter can deliver brand communications in short form and is accurate.
Create relatable and personalized content that can engage and influence your target spectators constructed on their brand and preference communication. Use ads on both Instagram and Facebook for the promotion of your content. The great thing about social media marketing is the flexibility to track your results so you can make more decisions based on your results.
You’ve been found online, but how do people see the services and products you offer? This is the right time when quality content marketing comes plays its part. Everyone tries to sell something online, but the people who can provide the information are more likely to sell their products or services. People give some expertise to the company, which instills consumer confidence. It’s all about quality and informative content through company blogs and product pages.
Suppose you follow paid marketing channels, whether on social media sites or Google, you need to keep in mind that it costs money each month to allocate your budget and make your product visible. This has to understand while computing your ROI.
Companies often utilize a variety of strategies to attract customers. It’s all about testing the market to see what works best for your service and product. Unless you have much experience, it’s often worthwhile to hire an agency that can help you with your strategy-it’s going to be a little out of the box, as it gets more complex and more and more companies to get involved to the online world to market.
Most people nowadays have email addresses. It’s essentially about catching up with your regular customers and probable customers. Email marketing can be great if you want to send your customers the latest discounts or promotions or give them tips on how to clean this fall. Email marketing is one of the best ways to stay connected with your customer base.
You have created a great design web site and created all the services that it offers. There are already plenty of websites in your niche alone. How can your website stand out when potential customers are looking for keywords relevant to your business? This is where SEO plays a key role.
SEO not only upturns traffic to your website, but it also builds trust. If the website outperforms your search results when a prospect searches for keywords related to your product or service, it will leave the impression that you are a reputable company.
To improve the SEO of your website, you need to keep track of it. Therefore, we recommend using SEMrush, an all-in-one tool for your SEO needs. This helps in conducting keyword surveys and tracking rankings. SERP can also monitor competitors and find their relative position with them.
Search Engine Optimization vs. Search Engine Marketing
Search Engine Optimization vs. Search Engine Marketing
The two strategies SEO and SEM are two of the most famous advertising keywords in the marketing world. When it turns to SEO vs SEM, it’s easy to confuse the two and easily differentiate them exactly. Below, we’ll look at the abbreviations for each marketing, the marketing channels, and how they interact.
What is SEO?
Search Engine Optimization is a measure of search marketing and uses ORGANIC tactics to gain SERP visibility. With SEO, companies don’t have to pay for SERP rankings. As an alternative, they use various tactics to push search engines and display content near the SERP’s top. This is because the results are reliable and valuable. SEO contains various tactics that help brands improve their search rankings. These white hat techniques often fall into three categories.
On-Page SEO
Optimizes every page of your website to target and attract search engines to specific keywords. These strategies comprise content creation, keyword research, and keyword optimization.
Off-page SEO
Builds your website’s authority and reputation by linking to other high-quality websites. Off-page SEO practices contain building links from other websites (getting high-quality backlinks) and handling local directory and lists profiles. If many websites link to a branded website. It also shows search engines that the branded website is credible, trustworthy, and reliable, which boost your search ranking.
Technical SEO
Optimizes websites and non-content elements throughout the website to improve its structure and backend infrastructure. These strategies include site speed, mobile optimization, crawlability, indexing, site architecture, security, and also structured data. Technical Optimization increases the search crawler and user experience and leads to better-quality search rankings.
What is SEM?
SEM (search engine marketing) is often reflected as part of search marketing that uses paid tactics to attain SERP visibility. Paid SEM strategies include both activities related to ad setup and optimization and budgeting to pay for ad placement. This approach is often denoted as pay-per-click (PPC) or paid search marketing. Google Ads (formerly Google Adwords) is the most commonly used search provider for this strategy. With this approach, brands do keyword research to create campaigns that target the best keywords for their service, industry, or product. When users search for these keywords, they’ll see personalized ads at the SERP’s top or bottom. Brands have to pay every time a user clicks on an ad.
Difference between SEO and SEM
The difference between these two is subtle. SEO emphases on ranking high in organic search results using approaches like on-page and off-page. On the other hand, SEM uses paid advertising and other marketing approaches. However, It is possible to have an optimized digital marketing campaign that includes SEM elements. This may not be practical for all businesses, but it’s a good place to start with the two most common SEM channels like SEO and PPC. You can also enter the market through paid and free channels within Search, launch new businesses, and grow your business.
Your Website Can Grow Your Business During Covid-19
Redesigning Your Website Can Grow Your Business During Covid-19
Design and Development
Your website has a more significant impact on your bottom line than you think. As a digital representation of your business, it is often the promoter of the first impression of a prospect. 75% of people rate their company on their website, so if your company is out of date, difficult to navigate, or unresponsive to mobile devices, it’s time to start planning a website redesign. A useful website is made up of not only graphics and copies but also essential elements that back to the purpose of the website. Seventy-five percent of website redesigns either don’t perform well or fail, primarily due to poor planning. To be successful, it is advisable to plan a redesign before starting the project.
Redesigning or building websites involves extensive planning, resources, maintenance, and attention.
Tips for redesigning website:
Take SEO into consideration:
The first thing to do when redesigning your website is to consider how it affects your rankings. Before you go any further and plan to remove old content, it’s a good idea to determine where it ranks on your search engine results page (SERP). Improving or losing what you rank will be affected by the redesign of your website.
If you have a limited budget, you should rank essential pages:
Think about the most important pages your website needs whether to include a home page, testimony page, product category page, or company profile page. It should be what you think is most important based on the goals of your website. If you don’t have a website goal, you need to take a serious step back and determine precisely what you want to achieve from the website you are building or redesigning.
Use easy-to-understand words to make it easier for you to find your content on Google.
Redesigning your website doesn’t mean you have to start over. A little tweaking of the old content is enough before doing this, ideally, inventory all the content on your website. Then improve your content based on your digital content and SEO strategy. Also, correct typos, add relevant titles and subtitles and use descriptive language for readability.
Make a visual impact with professional photography and design.
Poor website examples are usually all text-centric websites with little or no visual impact. Even if you have a limited budget, you don’t have to hire a professional photographer to buy professional equipment. You can quickly get stock photos on the internet. Many websites sell stock photos and offer them for free. Keep in mind that the image you embed must include the accessibility and SEO alt attributes.
Plugins like Yoast SEO for WordPress are a great way to enhance the functionality of your website.
Plugins like Yoast SEO extend the capabilities of WordPress-based websites to ensure technical optimization of your site and help you optimize your content. There are various useful plugins, most of which are free, but you need to make sure they are compatible with your WordPress theme and version. Be sure to review and check compatibility before installing.
Avoid Website Redesign Mistakes
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Focus on your website strategy first
- The purpose of your website is to increase sales and grow your business, and all decisions you make about redesigning your website should arise from this goal. Redesigning for the determination of creating a modern site with innovative technology is the wrong approach.
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Set website goals
- Beforehand looking up a website designer, you should be able to answer the question, “What are your goals for a new website?” If your answer is just “to look good,” you may want to rethink the problem.
A good alternative is to “increase inbound leads by 20%”. Such goals provide designers with the correct guidance on which factors to focus on to achieve those goals.
The Bottom line
When preparing to redesign your website, it’s essential to focus on your strategy before diving directly into features and images. Start by answering the question, “What is the purpose of your website and how it contributes to your growth?” And build your website from there. However, if you still don’t know how to put together a plan, contact a web design expert. They know everything about a website redesign.
Top Tips to Increase Social Media Traffic
Top Tips to Increase Social Media Traffic
Building social media traffic is like a city planner who knows how to efficiently get traffic in and out of a city. If all the city streets are different sources of website visitors, social media traffic should be a pillar of the highway infrastructure. As you know, social media can be a major source of the traffic to your site. The more you have a presence on social media, the more you can rely on your site’s constant social media traffic. One of the great advantages of social media is applying very similar techniques to different social networks. For example, Twitter and Facebook may have nothing in common other than social aspects, but after all, posting high-value content is one of the best ways to increase traffic.
Here are top tips to increase social media traffic:
Add Share Button to Each Blog Post
Adding a social sharing button to each blog post makes it easier for readers to share their posts with friends and followers. In this way, you can increase your social media reach with minimal effort and drive more traffic by allowing more people to see your links.
Do On-Page SEO
Do you think SEO is dead? Think again. Optimizing content for search engines is still a valuable and useful method. Are you making the most of the text alternatives in your images? Are you creating an internal link to your new content? How about the meta description? It doesn’t have to take years to optimize SEO on the page; it increases organic traffic.
Emphasis on Sharing Visual Content
It’s easy to scroll through social media feeds endlessly to miss interesting or other useful content. By sharing prominent visual content, you prevent potential site visitors from doing the same. Did you know that visual content is 40 times more likely to be shared on social media than other types of content?
Make It Easy to Share Content
By reaching more people with your content and letting them click on your links, you drive more traffic to your site. The best way to do this is to have your existing audience share your content with the network.
Therefore, if you want to attract more social media traffic, you need to make it easy for blog readers to share social media posts. This includes adding a social sharing button to your blog post so that users can share the post with the click of a button. Find out how HubSpot adds two sets of social sharing buttons to your blog post instead of just one.
Long Tail Keyword Targeting
Did you talk about ambitious keywords and popular keyword bases? Therefore, it’s time to target long-tail keywords as well. Long-tail keywords make up the majority of web searches. This means that if you don’t target them as part of your paid search or SEO efforts, you’ll miss them.
Post During Active Audience Hours
How are posts on social media used when the target audience isn’t available online? Sure, you might get results, but are they likely to care what you have to say? Or does it only contribute to the steadily increasing bounce rate?
The best time to post on social media is during “peak hours,” when your target audience is most active. When you first create your social strategy, learn when it’s best to post on social media.
In addition, tweets with images are retweeted 150% more than tweets without images. Therefore, if you use visual graphics on Twitter, you can place your content (website links) In front of your more ideal customer. Add visual like:
- Animation
- Charts/Graph
- GIF
- Infographic
- Photo
- Video
These make it more likely that viewers will click on social updates and share them for themselves.
Post Regularly
Once you start posting to social media, it’s very important to keep it regular. Unless you keep posting and engaging (preferably daily, or at least on weekdays), you won’t continue to get social media traffic. Being human on social media is also important. In addition to always posting links, post images, videos, text-only posts, and even non-business posts because some people don’t like too many links.
Use hashtags
Hashtags are now present on major social networks such as Facebook, Twitter, and Google+. Hashtags help increase traffic by making it easier to find social updates. It is recommended that use not more than two hashtags per update. Too many hashtags will put off some people.
Also, check the hashtag of the trend of the day and use it for updates whenever possible. As more people search for these hashtags, you’re more likely to see updates.
Audio
From site work to custom brick and stone masonry, Gardeny can install your project with its own talented artisans and quality landscaping equipment. Using our extensive knowledge of soils, plants, landscape materials, and construction techniques, we are well qualified for any size project. We employ all our resources to achieve the best possible results, no matter the scale.
Our distinctive water features will introduce sound and motion into your landscape experience.The element of water will release your stress and introduce you to the essence of nature herself. No two water gardens are alike, yet most are similar. Constructed of quality components and natural materials, our water features compliment any setting.
Gardeny plants and trees are grown at our own NC Certified Nursery in Durham. Our NC Certified Plant Professional and staff horticulturist have collaborated to create one of the best nursery resources in the Triangle. We offer Landscape Investment Plants and Trees that will return dividends in growth, beauty, and value throughout the life of your landscape.
Gardeny plants and trees are grown at our own NC Certified Nursery in Durham. Our NC Certified Plant Professional and staff horticulturist have collaborated to create one of the best nursery resources in the Triangle. We offer Landscape Investment Plants and Trees that will return dividends in growth, beauty, and value throughout the life of your landscape.
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Gallery
From site work to custom brick and stone masonry, Gardeny can install your project with its own talented artisans and quality landscaping equipment. Using our extensive knowledge of soils, plants, landscape materials, and construction techniques, we are well qualified for any size project. We employ all our resources to achieve the best possible results, no matter the scale.
Our distinctive water features will introduce sound and motion into your landscape experience.The element of water will release your stress and introduce you to the essence of nature herself. No two water gardens are alike, yet most are similar. Constructed of quality components and natural materials, our water features compliment any setting.
Gardeny plants and trees are grown at our own NC Certified Nursery in Durham. Our NC Certified Plant Professional and staff horticulturist have collaborated to create one of the best nursery resources in the Triangle. We offer Landscape Investment Plants and Trees that will return dividends in growth, beauty, and value throughout the life of your landscape.
Gardeny plants and trees are grown at our own NC Certified Nursery in Durham. Our NC Certified Plant Professional and staff horticulturist have collaborated to create one of the best nursery resources in the Triangle. We offer Landscape Investment Plants and Trees that will return dividends in growth, beauty, and value throughout the life of your landscape.
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Ut augue enim, tempus sit amet quam vel, cursus elementum nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Etiam ac metus ac enim egestas euismod quis sed dolor. Aliquam eget tellus enim. Praeggsent eu tristique leo, ut ornare purus. Pellentesque augue libero, dignissim vel odio sed, fringilla pretium nisl.
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