Top Tips to Increase Social Media Traffic
Building social media traffic is like a city planner who knows how to efficiently get traffic in and out of a city. If all the city streets are different sources of website visitors, social media traffic should be a pillar of the highway infrastructure. As you know, social media can be a major source of the traffic to your site. The more you have a presence on social media, the more you can rely on your site’s constant social media traffic. One of the great advantages of social media is applying very similar techniques to different social networks. For example, Twitter and Facebook may have nothing in common other than social aspects, but after all, posting high-value content is one of the best ways to increase traffic.
Here are top tips to increase social media traffic:
Add Share Button to Each Blog Post
Adding a social sharing button to each blog post makes it easier for readers to share their posts with friends and followers. In this way, you can increase your social media reach with minimal effort and drive more traffic by allowing more people to see your links.
Do On-Page SEO
Do you think SEO is dead? Think again. Optimizing content for search engines is still a valuable and useful method. Are you making the most of the text alternatives in your images? Are you creating an internal link to your new content? How about the meta description? It doesn’t have to take years to optimize SEO on the page; it increases organic traffic.
Emphasis on Sharing Visual Content
It’s easy to scroll through social media feeds endlessly to miss interesting or other useful content. By sharing prominent visual content, you prevent potential site visitors from doing the same. Did you know that visual content is 40 times more likely to be shared on social media than other types of content?
Make It Easy to Share Content
By reaching more people with your content and letting them click on your links, you drive more traffic to your site. The best way to do this is to have your existing audience share your content with the network.
Therefore, if you want to attract more social media traffic, you need to make it easy for blog readers to share social media posts. This includes adding a social sharing button to your blog post so that users can share the post with the click of a button. Find out how HubSpot adds two sets of social sharing buttons to your blog post instead of just one.
Long Tail Keyword Targeting
Did you talk about ambitious keywords and popular keyword bases? Therefore, it’s time to target long-tail keywords as well. Long-tail keywords make up the majority of web searches. This means that if you don’t target them as part of your paid search or SEO efforts, you’ll miss them.
Post During Active Audience Hours
How are posts on social media used when the target audience isn’t available online? Sure, you might get results, but are they likely to care what you have to say? Or does it only contribute to the steadily increasing bounce rate?
The best time to post on social media is during “peak hours,” when your target audience is most active. When you first create your social strategy, learn when it’s best to post on social media.
In addition, tweets with images are retweeted 150% more than tweets without images. Therefore, if you use visual graphics on Twitter, you can place your content (website links) In front of your more ideal customer. Add visual like:
- Animation
- Charts/Graph
- GIF
- Infographic
- Photo
- Video
These make it more likely that viewers will click on social updates and share them for themselves.
Post Regularly
Once you start posting to social media, it’s very important to keep it regular. Unless you keep posting and engaging (preferably daily, or at least on weekdays), you won’t continue to get social media traffic. Being human on social media is also important. In addition to always posting links, post images, videos, text-only posts, and even non-business posts because some people don’t like too many links.
Use hashtags
Hashtags are now present on major social networks such as Facebook, Twitter, and Google+. Hashtags help increase traffic by making it easier to find social updates. It is recommended that use not more than two hashtags per update. Too many hashtags will put off some people.
Also, check the hashtag of the trend of the day and use it for updates whenever possible. As more people search for these hashtags, you’re more likely to see updates.
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